Cell phones, Wikipedia, and Google are second nature to him. Like most Millennials, he’s had the internet at his fingertips for most of his life. He’s still the new guy in the office, but he’s made some good calls on products in the recent past, so he’s earned some respect from his Senior Architects (and he’s learning to trust his instincts). Mike has been working at his firm for just over a year, and he’s finally starting to feel like he’s settling in. Follow Up With Architects After They’ve Specified Your Product Provide What Architects Need to Verify & Spec Your Productsħ. Go Beyond Just Connecting At Trade ShowsĦ. Give Architects Easy Access To Well-Designed Information On Your Websiteĥ. Position Yourself as an Industry Expert & Go-to ResourceĤ. Establish How Your Products Help Architects Win Over Clientsģ. Fully Understand Your Buyer’s Professional NeedsĢ. I've split this article into 7 key strategies that building materials companies can use to improve their marketing to architects:ġ. We wanted to take the guesswork out of marketing to architects, so I've put together the complete list of everything architects want from building materials manufacturers, where to market to them and how to market to architects in different channels. We've seen our clients struggle again and again to nail down what architects want from them and deliver that content in a way that will communicate their product's value and their company's reputation.
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